Kawasan paling glamor di Seoul, Apgujeong semarak dengan berbagai peluang baru. Dae-guk, seorang asli Apgujeong dan pentolan wilayah itu, bertekad membangun bisnis sendiri di bidang bedah kecantikan nan revolusioner. Ia kemudian bertemu dengan Ji-woo, dokter bedah paling berbakat di bidangnya namun izin praktiknya pernah dicabut setelah reputasinya dicemarkan oleh seseorang. Dae-guk tanpa ragu memunculkan ide agar bisnisnya segera dimulai, dan ia melakukan apa pun demi menjadikan Ji-woo rekan bisnisnya. Bersama-sama, Dae-guk dan Ji-woo memulai era baru Apgujeong.

The most glamorous part of Seoul, Apgujeong thrives with new possibilities. Dae-guk who is a native of Apgujeong and rules its ground, is eager to start his own groundbreaking plastic surgery business. Then he encounters Ji-woo, the most talented surgeon in the area who lost his medical license due to someone sabotaging his reputation. Dae-guk effortlessly comes up with an idea to make this business happen, and he does everything he can to make Ji-woo his partner. Together, Dae-guk and Ji-woo open a whole new era of Apgujeong.